These Terms of Service ("Terms") govern your access to and use of the Simpliya mobile application and related services (the "Service"), provided by Simpliya Ltd ("Simpliya", "we", "us" or "our").

By downloading, accessing or using the Service, you agree to be bound by these Terms and by our Privacy Policy. If you do not agree, do not use the Service.


1. Who we are

Simpliya Ltd is a private limited company registered in England and Wales.

  • Registered office: 167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF
  • Company number: 12759762
  • Contact: [email protected]

2. What Simpliya is

Simpliya is a software application that helps small businesses and sole traders manage invoicing and basic bookkeeping, including:

  • creating and managing customers, products and inventory;
  • creating invoices, recording payments and tracking outstanding amounts;
  • recording expenses and purchases;
  • setting reminders and viewing reports;
  • managing multiple businesses with configurable tax (GST/VAT/sales tax) settings;
  • creating records by voice using AI assistance;
  • syncing your data across your devices when you sign in.

Simpliya is a record-keeping and productivity tool. It is not an accountant, tax adviser, auditor, bank, or payment processor, and it does not provide accounting, tax, legal or financial advice. You are responsible for the accuracy of your records and for meeting your own legal, tax and regulatory obligations.


3. Eligibility

You must be at least 18 years old and capable of forming a binding contract to use the Service. By using Simpliya you represent that you meet these requirements and that, if you use it on behalf of a business or organisation, you are authorised to bind that entity to these Terms.

In these Terms, a "consumer" means an individual using the Service wholly or mainly outside their trade, business, craft or profession, and a "business user" means any other user. Some protections in these Terms apply only to consumers, and some obligations apply only to business users, as indicated. Nothing in these Terms excludes or limits your mandatory rights under the consumer-protection law of your country of residence.


4. Your account

  • You may use Simpliya locally on a single device without an account. To sync and back up your data, you sign in using Google Sign-In or Sign in with Apple.
  • You are responsible for maintaining the security of your account, device, PIN and any biometric access you enable, and for all activity that occurs under your account.
  • You agree to provide accurate information and to keep it up to date.
  • Notify us promptly at [email protected] if you suspect unauthorised access to your account.

5. Your content and data

  • You own your data. You retain all rights in the business records, customer information, images and other content you create or upload ("Your Content").
  • You grant Simpliya a limited, non-exclusive licence to host, store, process, transmit, back up and display Your Content solely to provide and improve the Service for you (for example, to sync it between your devices and process voice requests).
  • You are solely responsible for Your Content, including ensuring you have the right to store and process any third-party personal data (such as your customers' details) and that doing so complies with applicable law. See Section 9 of the Privacy Policy for our respective data-protection roles.
  • You are responsible for keeping your own copies/backups of important data. While we provide cloud sync, we are not a substitute for your own records retention.

6. Acceptable use

You agree not to:

  • use the Service for any unlawful, fraudulent or harmful purpose;
  • create false or misleading invoices or financial records, or use the Service to facilitate tax evasion, money laundering or other illegal activity;
  • upload content that is unlawful, infringing, defamatory, or that violates the privacy or rights of others;
  • upload malware or attempt to gain unauthorised access to, disrupt, overload, reverse-engineer or circumvent the security of the Service or its infrastructure;
  • use the Service to send unsolicited or unlawful communications to your contacts;
  • resell, sublicense or commercially exploit the Service except as expressly permitted; or
  • use automated means to access the Service in a manner that places unreasonable load on our systems.

We may suspend or terminate access for breach of this Section.


7. Voice and AI features

  • The voice-to-invoice feature uses third-party artificial intelligence (Google) to interpret your speech into draft records, as described in the Privacy Policy.
  • AI output may be inaccurate or incomplete. Every AI-generated draft requires your review and confirmation before it is saved. You are responsible for verifying all records before relying on, saving or sending them.
  • Simpliya is not liable for losses arising from your reliance on unreviewed AI output.

8. Third-party services

The Service relies on third-party providers including Google, Apple, Cloudflare and our hosting provider, and integrates with your device features such as contacts, microphone, camera/photos and notifications. Your use of those third-party services and device features is subject to their own terms and to the permissions you grant. We are not responsible for third-party services we do not control.


9. Subscriptions, fees and auto-renewal

Simpliya offers a free tier and paid "Pro" subscriptions. If any part of the Service is offered free of charge, we may change what is included in a free tier at any time.

9.1 Plans and billing

  • Pro subscriptions are offered on monthly, quarterly and yearly billing periods. The plan, features, the exact price (including any applicable taxes such as VAT or GST) and the billing period are shown to you in the app before you confirm the purchase.
  • Subscriptions are sold and processed through the Apple App Store or Google Play, depending on your device. Those stores are the merchant of record: payment is charged to your Apple ID or Google account, and your purchase is also governed by the applicable store's terms. As of the effective date of these Terms, Simpliya does not itself process card or bank payments.

9.2 Automatic renewal

  • Subscriptions renew automatically. Your subscription automatically renews for the same period (monthly, quarterly or yearly) at the then-current price unless you turn off auto-renewal at least 24 hours before the end of the current period.
  • Your account is charged for renewal within the 24 hours before the end of the current period, using the payment method held by the App Store or Google Play.
  • You can view, manage or turn off auto-renewal and cancel at any time in your Apple ID or Google Play account settings. Deleting or uninstalling the app does not cancel your subscription.
  • Where required by applicable law, you will receive a reminder before your subscription renews, and before any free trial or introductory offer converts to a paid plan.

9.3 Free trials and introductory offers

  • If we offer a free trial or introductory price, its length and what happens when it ends are shown before you start. Unless you cancel at least 24 hours before the trial ends, it automatically converts to a paid subscription at the standard price. Where the relevant store's rules so provide, any unused portion of a free trial is forfeited when you buy a subscription.

9.4 Price changes

  • We may change subscription prices. A price change applies only to renewal periods after we or the store have given you advance notice and — where the store or applicable law requires it — only after you have consented to the new price. If you do not agree, you can cancel before the change takes effect.

9.5 Cancellation, refunds and cooling-off

  • You can cancel at any time. Cancellation stops the next renewal, and you keep Pro access until the end of the period you have already paid for. We do not provide pro-rata refunds for partial periods except where required by law or by the store.
  • Because purchases are made through the App Store or Google Play, refunds are handled by Apple or Google under their refund policies — please request refunds through the relevant store.
  • UK consumers: you normally have a 14-day right to cancel a distance contract under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. For digital content and services supplied immediately, you may be asked to agree that supply begins right away and to acknowledge that you therefore lose that 14-day cancellation right once supply has started. This does not affect your other statutory rights (including under the Consumer Rights Act 2015) or any additional pre-contract information, reminder and cancellation rights that apply under the Digital Markets, Competition and Consumers Act 2024.
  • Consumers in India: nothing in this Section limits your rights under the Consumer Protection Act, 2019 or the Consumer Protection (E-Commerce) Rules, 2020. We do not use "subscription traps" or other dark patterns: auto-renewal is disclosed to you before purchase, and you can cancel at any time through your store account.

9.6 App-store terms

  • Apple and Google are not responsible for the Service and provide no warranty for it; each is a third-party beneficiary of these Terms and may enforce them against you. Your subscription and use of the app through a store are also subject to that store's own terms and policies.

10. Intellectual property

The Service, including its software, design, branding, logos, text and other materials (excluding Your Content), is owned by Simpliya or its licensors and is protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the app on devices you own or control, for your own business purposes, in accordance with these Terms. You may not copy, modify, distribute, sell or create derivative works from the Service except as permitted by law.


11. Availability and changes

  • We aim to keep the Service available and reliable but do not guarantee uninterrupted, error-free or secure operation. The Service is provided on an "as is" and "as available" basis.
  • We may modify, suspend or discontinue all or part of the Service, including features, at any time. Where reasonably practicable we will give notice of material changes.
  • We may update these Terms from time to time. We will update the "Last updated" date and, for material changes, take reasonable steps to notify you. Continued use after changes take effect constitutes acceptance.

12. Termination

  • You may stop using the Service and delete your account at any time.
  • We may suspend or terminate your access if you breach these Terms, if required by law, or if necessary to protect the Service or other users.
  • On termination, your right to use the Service ends. We will handle your data in accordance with the Privacy Policy, including deleting or anonymising synced personal data within the period stated there. Data stored only on your device remains your responsibility.

13. Disclaimers

To the fullest extent permitted by law, the Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including any implied terms as to satisfactory quality, fitness for a particular purpose, accuracy and non-infringement. We do not warrant that the Service will meet your requirements, be uninterrupted or error-free, or that data, calculations, tax figures or AI output will be accurate or complete. You remain responsible for verifying your records and for your own tax and accounting compliance.

If you are a consumer, nothing in these Terms excludes or limits the statutory rights or remedies you have under applicable consumer-protection law (including, in the UK, the Consumer Rights Act 2015), which cannot be excluded or limited by contract.


14. Limitation of liability

Nothing in these Terms excludes or limits our liability where it would be unlawful to do so, including liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for breach of your non-excludable statutory rights, or for any other liability that cannot be excluded under applicable law.

If you are a consumer: we are responsible for loss or damage you suffer that is a foreseeable result of our breaking these Terms or failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. We do not exclude or limit our liability to you in any way that would be unfair under applicable consumer-protection law, and the monetary cap in the next paragraph does not apply to you. This does not affect your statutory rights.

If you are a business user, then subject to the first paragraph of this Section and to the fullest extent permitted by law:

  • we are not liable for indirect, incidental, special, consequential or punitive losses, or for loss of profits, revenue, goodwill, data or business, arising out of or in connection with the Service; and
  • our total aggregate liability to you arising out of or in connection with the Service and these Terms is limited to the greater of (a) the total amount you paid us for the Service in the 12 months before the event giving rise to the liability, or (b) £100.

15. Indemnity

This Section applies only if you use the Service for business purposes; it does not apply to you if you use the Service as a consumer. If you use the Service for business purposes, you agree to indemnify and hold Simpliya harmless from claims, damages, losses and reasonable costs (including reasonable legal fees) arising from your misuse of the Service, your breach of these Terms, or your violation of any law or the rights of a third party (including in relation to the personal data of your customers or contacts).


16. Governing law and jurisdiction

These Terms and any dispute arising out of or in connection with them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction — except where mandatory local law provides otherwise.

If you are a consumer, this choice of law and jurisdiction does not deprive you of the protection of the mandatory consumer-protection laws of your country of residence, and you may bring proceedings in your local courts where local law gives you that right. In particular, if you are resident in India, nothing in these Terms limits your rights under the Consumer Protection Act, 2019 or your ability to use local consumer-grievance forums; and if you are resident in the EEA, the mandatory laws of your country of residence continue to apply.


17. General

  • Entire agreement: These Terms and the Privacy Policy are the entire agreement between you and Simpliya regarding the Service.
  • Severability: If any provision is found unenforceable, the remaining provisions remain in full force.
  • No waiver: Our failure to enforce any right is not a waiver of it.
  • Assignment: You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition or sale of assets.

18. Contact us

Questions about these Terms?

Simpliya Ltd
167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF
Email: [email protected]